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The bottled water industry has experienced
phenomenal growth over the past decade. Volume nearly doubled, from almost 2.2
billion gallons in 1990 to nearly 4.3 billion gallons in 1999. This growth can
be contributed to a couple of key issues that are facing consumers in the
U.S.
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Municipal water systems are continuing to decline
in quality and finding an alternative source for safe drinking water is becoming
more important for an increased number of Americans.
-
Also a growing number of consumers are looking
for a healthy beverage alternative from soda and alcohol.
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Being properly hydrated is one of the most
important ways to improve your body's well being.
These tables below have statistics from the
Beverage Marketing Corporation, the leading supplier of research for the global
beverage industry, which illustrate the growth over the past decade and the
projected growth.
U.S. BOTTLED WATER MARKET
Producer Revenues
1990-1999 |
| Year |
Millions of
Dollars |
Annual Change |
| 1990 |
$2,653.8 |
13.2% |
| 1991 |
$2,620.7 |
-1.2% |
| 1992 |
$2,719.3 |
3.8% |
| 1993 |
$2,891.2 |
6.3% |
| 1994 |
$3,122.1 |
8.0% |
| 1995 |
$3,375.0 |
8.1% |
| 1996 |
$3,619.7 |
7.3% |
| 1997 |
$3,955.8 |
9.3% |
| 1998 |
$4,333.0 |
9.5% |
| 1999 |
$4,940.0 |
14% |
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U.S. BOTTLED WATER MARKET
Volume
1990-1999 |
| Year |
Millions of Gallons |
Annual Change |
| 1990 |
2,198.5 |
9.5% |
| 1991 |
2,209.9 |
0.5% |
| 1992 |
2,291.7 |
3.7% |
| 1993 |
2,449.7 |
6.9% |
| 1994 |
2,685.0 |
9.6% |
| 1995 |
2,883.5 |
7.4% |
| 1996 |
3,124.3 |
8.4% |
| 1997 |
3,425.1 |
9.6% |
| 1998 |
3,771.9 |
10.1% |
| 1999 |
4,255.0 |
12.8% |
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U.S. BOTTLED WATER MARKET
Projected Gallonage
1999-2004 |
| Year |
Millions of Gallons |
| 1999 |
4,255 |
| 2000 |
4,600 |
| 2001 |
4,970 |
| 2002 |
5,320 |
| 2003 |
5,660 |
| 2004 |
6,000 |
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